Authored by Andras Rusznyak Consultants from BSG recently attended a Business Analysis conference hosted by Unicom. Shortly after the conference, the BSG delegates collectively identified some key themes which were evident in a number of the presentations. Talk to the customer Our world is shifting and decisions are no longer made behind closed doors between Business and IT. At least they shouldn’t be. Customers are increasingly using online channels and leaving their footsteps in the front-end systems of every organisation. If IT people can observe these steps they’ll get a better understanding of the customers. Profiles, personas and behavioural pattern data is [&hellip

David Reinhardt, BSG Principal Consultant, presented a talk titled “Did BA’s become irrelevant when business learned to code?” at a recent industry conference. The talk examines the progression of the relationship between Strategy, Business, IT and the Customer. We love to talk about this. Please make contact if you would like to discuss any of the ideas in this presentation.   In the run-up to the conference, David also authored a blog post talking about the role of trust and the transition from a specification/control world to a process/trust world. Read it here