Collaboration: The key to successful distributed development 2

Posted on 17, June 2013

in Category bsg insight, practitioner experience, tools and techniques

by Michael Railton

Challenges are just opportunities to think differently

Offshoring has its horror stories. Many of them resulting from putting the desire to drive cost down ahead of the desire to deliver against business benefit. Throwing specs “over the fence” may be cheap, but there is often significant business upheaval in the wake of a poorly built software system. The cost of correction (in the software) and disruption (in the business) is often significantly greater than would’ve been incurred had a smarter approach to working as a team been pursued from the outset. Effective collaboration within distributed development teams is thus of the utmost importance.

We recently conducted a lessons learned exercise on a project in which we built a reporting tool for a London based insurance market corporation. The team was split across London (business design) and Cape Town (software development). The system, which has approximately 100 users, extracts, collates and submits data from multiple sources to a regulatory authority. Inspired by our learnings from this project, and building on our collective experience across a number of other distributed development projects, we have drawn up our reflections which sit in the realm of collaboration.

Teamwork begins best in person

It would be naive to ignore that the best way to cultivate effective working relationships is face-to-face. Ideally, the delivery team should meet in person at the outset. Sometimes it's not possible for the business users to be involved in this. On this project, the business analysts, after having spent time understanding the business’ ambition, hopped a plane and spent some time with the development team with the aim of clarifying the requirements. I hear Cape Town in March is spectacular.

Collaborate on estimating and planning

No matter how experienced the Project Manager, there is no point in planning without the involvement of the team responsible for delivering the product. Expecting team members to take accountability for their delivery requires suspension of a degree of control in setting the estimates.

We found that delegating estimation at a task level to those responsible for task delivery helps to create ownership and accountability. It also creates a feedback loop: plan the work, do the work, reflect on the plan and improve planning capability. The best estimates are sense-checked by peers to ensure that the team are not setting themselves up for failure.

Share the plan

It almost goes without saying that once the plan has been compiled, it should be shared with the entire team. We recommend that this take place in a forum where people are encouraged to raise concerns such that they can be understood, addressed and either dealt with up front or influence the subsequent planning. This will ensure that the team is committed to achieving the objectives of the project.

Adjust working hours

So as it turns out, offices on either sides of the planet often exist in different time zones. Go figure. A simple way of resolving this is to align working hours across the team in a reasonable fashion (i.e. create a set of core hours when everyone on the team is working). That way when Sarah identifies a bug during system testing at 15h00 in London, John can be reasonably expected to respond, even though his local time in Bangalore is 20h30. The key here is to set expectations across the team (including external stakeholders) upfront.

Stand up

Make sure the team keeps talking. One of the most effective ways to keep one’s finger on the pulse is to meet at the start or end of each day for 15 minutes. The purpose of this is to provide an overview of what was completed the previous day, what will be tackled the next day and to raise any burning issues which are holding team members back from progressing. It’s a well known practice across agile delivery methodologies and our experience reiterates its importance.

Talk more

Despite the natural gravitation towards email and/or instant messaging, we found that the best way to avoid ambiguity was to pick up the phone. A message sent is not necessarily a message understood, but a message discussed is far more likely to be. Better yet, we used video conferencing to discuss product features and ensure that the development team understood exactly what was meant by each requirement. There is significant richness in real-time personal conversations.

Use the right tools

Finally it’s important to use the right tools which enhance a collaborative working environment. We’ve already touched on the use of video messaging (we used Google+ Hangouts) and instant messengers, but there are a plethora of online project management tools becoming available. These allow users to allocate tasks to individuals, ensuring there is transparency (i.e. everybody knows what has been assigned to whom) and task ownership (i.e. the person to whom a task has been assigned is responsible for its completion). We’re currently experimenting with Asana, but different teams will find different tools are productive for their working practices.

These ideas and techniques allow the whole team to have early sight of any potential problems which can then be addressed proactively. The approaches also engender a culture of sharing where team members are encouraged to speak up sooner rather than later. The simple things are often the most constructive.

What practices have you found helped you to overcome the challenges of working in teams spread across distributed geographies? We’d love to hear from you - please feel free to leave your comments below.

Collaboration: The key to successful distributed development/tools and techniques practitioner experience bsg insight

Michael Railton

Michael is a Lead BA who, at the time of writing (June 2013), was responsible for the delivery of changes to the regulatory reporting software built by BSG UK for London's leading insurance market corporation.


  1. James R says:

    Great article. I can confirm that in my company’s experience with distributed development teams in Kenya, Zimbabwe and the Netherlands, language barriers play a big role and as you’ve noted, whilst a papertrail is important for accountability, a simple phonecall can make the world of difference to the accurate communication of a requirement and implementation.

    • Michael Railton says:

      Thanks James, glad you enjoyed the article. We actually have a day dedicated to “picking up the phone” in our office each month to remind ourselves of its importance, not only in effective communication, but also in building strong relationships.